Five Ways to Improve Website Rankings
1, Publish Original Content
Original quality content is the number one driver of your search engine rankings and there is no substitute for great content. Original content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Fine-tune your web writing skills.
Relevent Keywords & Multiple Keyword Phrases
Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that specific page with search terms like:
masters in engineering management.
Content is most influential on search engine rankings.
Update Your Content Regularly
You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update Metadata as your site changes over time.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. You'll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."
Have a Link-worthy Site
Focus on creating relevant links within the text. Instead of having "click here" links, try writing out the name of the destination.
Use Alt Tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.